Participants can be in a team size of 1, 2 or maximum 3

Round #1 Submission

Teams will be required to submit a 3D Render of their proposed solution
Teams are also required to submit a <4 min video describing their idea.
Teams must keep in mind the ease of implementation of the solution in the current scenario and NOT consider the futuristic scenarios while working on the case study.
Guidelines for Video

The video should be in .mp4 format only.
The file size of the video should not exceed 15MB.
No special characters in the video file name apart from _ (underscore)
Virtual Presentation

Teams shortlisted for Round 1 need to submit their detailed presentation before the start of this round.
Teams will get an opportunity to present their solutions virtually to the Senior Management of Hero MotoCorp Limited.
Each team will get 10 minutes to present and 5 mins for Q&A (A total of 15 minutes).
All the important details will be shared with the shortlisted teams via email.

Brief context about HeroCoLabs eXPerience Challenge
Hero MotoCorp’s recently unveiled Vision, to Be the Future of Mobility not only will be expressed in upcoming Products line-up but also through Next Gen sales and after-sales experience co-existing with the current stores. These stores will target Millennials & Gen Z who typically exhibit values such as:

Grandeur- 'Even on the busiest of days, can you make sure that I as the consumer can truly experience every little detail of the retail experience without making any compromises'
Exclusivity & Differentiation- Highest level of service, differentiated with the experience
Tech forward- to enhance convenience of buying & service experience, the 'Aha' impact…mix of digital & real
Authenticity & trust- Reflecting authenticity, trust & transparency in the entire experience…even in the design of the showroom
Customer centricity- 'Am I the most important person for you?'
Personalisation- 'Can you empower me with Options, Options and Options?'
Minimalistic & Intuitive- Minimalistic & intuitive designs…more visual, less clutter, less artistic…more natural, less is more, majority believe sales process should take less time
Soulful communities- 'We don’t buy into products but a larger cause'…'beyond physical product…the experience of personalization to suit community needs'
…and many more
The above is not exhaustive, just indicative, just some thought starters…If you are a Millennial/Gen Z and/or you feel you know better than us on these generations, please feel free to use your own set of values…just don’t forget to mention those in your concept. Now it’s time for you to be imaginative yet practical and be part of our journey to define the future of mobility!

Challenge Brief | Task
THE TASK: Design Next Gen Hero MotoCorp Premium Showroom

Use your imagination and creativity to design a Next Gen Premium showroom for Hero Motocorp
Key Deliverables:
3D Render of the interiors & exteriors of Next Generation Premium showroom along with customer journey
Alternative name of the new retail format
Boundary Conditions:
Different & more premium from the existing Hero MotoCorp’s stores
Showroom size between 1,000 sq. ft to 1,800 sq ft with 1 level
Target Customers: Millennial & Gen Z (18 - 35 Years)
These are to be equipped with Sales, Service and Spares
What will the showroom sell:
10-12 upcoming two-wheelers across 3-4 Segments i.e. Performance, Adventure/Touring, Electric Mobility
For display, participants should consider minimum 1-2 Bike/ segment
Accessory & Merchandising
Should be an easily scalable model from design & cost view point
Participant’s choice
Engagement activities to increase the footfall
Premium showroom can be fully digital with contact less elements vs. experience of touch and feel
Coffee area, sitting area or discussion area
Washroom & changing room – Anywhere in the store

Stages & Timelines
Submission Round
Teams will be required to submit a 3D Render of their proposed solution and a <4 min video describing their idea.

14 Jun'21 06:00 PM IST - 11 Jul'21 11:59 PM IST
Virtual Presentation Submission
Teams shortlisted for Round 1 need to submit their detailed presentation before the start of this round.

17 Jun'21 06:00 PM IST - 25 Jul'21 11:59 PM IST
Virtual Presentation and Results
Teams will get an opportunity to present their solutions virtually to the Senior Management of Hero MotoCorp Limited.

27 Jul'21 12:00 PM IST - 06 Aug'21 06:00 PM IST


Apply Now

[ Article by: SEED IT SOLUTION ]